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Lent (eds), Transnational Communications, Sage. S. Rao (1989). ‘Innovative Marketing Strategies: Small Enterprises Fight Large Established Companies’, Economic & Political Weekly, August 26. L. Sklair (1994). ‘Capitalism and Development in Global Perspective’, in L. ), Capitalism and Development, Routledge. A. Southall (1961). ‘Introductory Summary’, in A. ), Social Change in Modern Africa, Oxford University Press. F. Stewart (1977). Technology and Underdevelopment, Macmillan. UN (1995). World Investment Report.

The instruments and mechanisms of the transfer of positional values in a globalizing world Education and work in large foreign factories In the alternative view the role of education and work in large foreign firms is to transfer developed-country values, including positional values, to developing countries. Wilson’s social anthropological study of the English-speaking societies of the Caribbean provides a fascinating example of this view. Wilson found that for these communities, ‘The reference group – for high social status and for respectability – is the urban middle-class Afro-American and white community of the United States or the Panama Canal Zone.

It widens the horizon of imagination and desires. It is not just a matter of social snobbishness New products constantly emerge from the course of technical progress, which modify existing ways of life, and frequently become necessities. (Nurkse, 1957: 61–2, emphasis added) Before proceeding to describe the limitations of Nurkse’s formulation and to show why it is not thought to be an adequate basis on which to judge the issue that is raised in the previous paragraph, it is necessary to demonstrate why the issue itself is important.

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