By Marcus Pankow, Arnold Picot
The ongoing digitization technique impacts all parts of the media undefined. in the medical dialogue, motion picture construction is little saw even though it at the moment faces an important structural advancements. The switch to electronic creation techniques permits new methods of cooperation and coordination within the undertaking networks.
Marcus Pankow examines the specifics of the motion picture construction and its value-creating methods, reflecting the digitization and its effect at the info platforms technique. An empirical case learn research types the root for the improvement of a reference version for a company-wide program method to help the whole motion picture creation technique. Following the idea that of a provider orientated structure (SOA), he encapsulates proven functions in prone and integrates them on one platform.
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The continuing digitization strategy impacts all parts of the media undefined. in the medical dialogue, motion picture creation is little saw even though it at present faces the most important structural advancements. The swap to electronic creation techniques permits new methods of cooperation and coordination within the undertaking networks.
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Additional info for Component-Based Digital Movie Production: A Reference Model of an Integrated Production System
The integration of production steps is a management opportunity, as long as the price for a specific step is higher on the market or the transaction is very 68 See Shapiro/Varian (2000) See McClintock/Demspey (2004). 70 See Zerdick/Picot/Schrape, et al. (2005) pp. 5. 71 For the following, see also Wirtz (2003) pp. 70. 72 See Prahalad/Hamel (1990). 73 See Whiteman (2004). 74 See Wirtz (1999). 75 These arguments, and of course the possibility to force one’s own market power onto other steps in the value chain, is one reason for the merger of NBC and Universal.
Figure 6: Value chain for film production65 Both representations, the general media value chain and the value chain for film production, give a first and rough overview, but are both insufficient for my approach to extensively discuss the motion picture production process. Hence, I create my own reference model framework later on. 2. 66 A produced movie is sold to an audience via independent cinema chains. In the US this step sells only the product to the customer, whereas in Europe in addition a buoyant and expensive movie advertising market exists and the audience has to watch roughly 20-40 minutes of advertisements before viewing the movie.
The content has to be separated from its communication medium, which in analog productions is the celluloid film. Furthermore the content has to be separated from its layout. By doing so, one gets single modules which are stored in content management systems – so called media neutral databases – and can easily be used to create new combinations of content. The options for creating new products out of certain modules are limited by the semantics. The limitations are larger in very complex modules.