Download Advanced Web Metrics with Google Analytics by Brian Clifton PDF

By Brian Clifton

Are you getting the main from your site? Google insider and net metrics professional Brian Clifton unearths the data you must get a real photo of your site's influence and remain aggressive utilizing Google Analytics (GA) and the newest net metrics methodologies. Which advertising and marketing campaigns paintings most sensible? How do you quantify their luck? What symptoms in case you music? jam-packed with thoughts and insider secrets and techniques no longer documented somewhere else, this e-book has the professional assistance you want to increase your model and raise your site's ROI.

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Extra info for Advanced Web Metrics with Google Analytics

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By visualizing the visitor path, you can discover which pages result in lost conversions and where your would-be customers go. 7. Customized dashboards 8. Site overlay report Site overlay is a graphical way of looking at the popularity of links on your pages. You view your key metrics overlaid on top of your web page links. It’s an easy to view snapshot of which links are working for you. 9. Map overlay reports Similar to site overlay, map overlay is a graphical way of presenting data that reflects where visitors are connecting from around the world when viewing your website.

Qxd 2/20/08 12:44 AM Page 36 Key Features and Capabilities of Google Analytics This is not an exhaustive list, but it highlights some key features you can find in Google Analytics: 1. Multiple language interfaces and support Google Analytics can display reports in 25 languages, though this number is continually growing. Languages include Czech, Chinese, Danish, Dutch, English (US), English (UK), Filipino, Finnish, French, German, Hungarian, Italian, Indonesian, Japanese, Korean, Malaysian, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Russian, Spanish, Swedish, Taiwanese, and Turkish.

The association simply isn’t valid. However, given two comparable data collection methods—both page tags—can you achieve consistency? Unfortunately, even comparing vendors that employ page tags has its difficulties. 23 ■ G E T T I N G C O M F O RTA B L E W I T H Y O U R D ATA A N D I T S A C C U R A C Y Higher-value items usually mean a longer consideration time before the visitor commits to becoming a customer. For example, in the travel and finance industries, the consideration time between the initial visit and the purchase can be as long as 90 days.

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